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Florence Central Market Food & Wine Tour with Eating Europe

265 Reviews 4.98 out of 5 stars Based on 265 traveler reviews collected by Cool Destinations and TripAdvisor | Recommended by 100% of reviewers |
Badge of Excellence |Badge of Excellence This experience is highly rated by travelers and has met our top quality standards.
Florence, Italy

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On average, this is booked 30 (0) days in advance.

3 hours (approx.)
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Instant confirmation
Offered in: English

Overview

Our Florence Market Food Tour takes you on a culinary journey at the San Lorenzo Market, the heart of Tuscan food traditions. Here you’ll enjoy tasty local cheeses, mouthwatering cured meats, fresh olive oil, a proper Italian coffee, traditional Lampredotto sandwich, aged balsamic vinegar and much more.

Once we’ve eaten our way through the market, we’ll pop over to one of Florence’s oldest wine shops for a private wine tasting and food pairing. End the tour just like a true Italian would finish their meal: with sweetness! After learning how to enjoy your drinks like an Italian, savor an authentic gelato and learn how to differentiate it from the fake stuff!

Experience this one-of-a-kind Florence market food tour, where tradition and taste come together. Trust us, your taste buds will thank you.

What's Included

  • Taste the best delicacies like truffle olive oil, truffle cheese, balsamic vinegar and Tuscan wines
  • Meet the local families who help keep Tuscan culinary traditions alive
  • ‘Food & the City’ Insider Tips
  • Hotel pick-up and drop-off
  • Extra drinks
  • Gratuities / Tips for the guide
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Meeting Location

Meeting point

Piazza di Madonna degli Aldobrandini
50123 Firenze FI, Italy

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Detailed check-in instructions, including the exact address, are provided with your booking confirmation.

End point

This activity ends back at the meeting point.

What To Expect

Book Online

Our secure website provides real-time availability, instant confirmation, and free, no-hassle cancellations up to 24 hours before your tour begins.
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Safe & secure • Easy breezy • Hassle-free

Basilica di San Lorenzo (pass by)

Pass by one of Florence’s oldest churches and a cornerstone of the Medici family’s history.
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Medici Chapel (pass by)

Take a look at the impressive San Lorenzo Church, one of Florence’s oldest and most important churches, deeply tied to the Medici family. Inside, there's the Medici Chapels, home to Michelangelo’s sculptures and the opulent Chapel of the Princes.
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Via Faenza

Enjoy freshly made cantucci, known as biscotti, paired with their perfect Tuscan match: Vin Santo, a naturally sweet white wine. A classic local ritual and a delicious taste of tradition.
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15 minutes • Admission Ticket Free

Mercato Centrale (pass by)

The Central Market is a 19th-century iron-and-glass landmark celebrating Florence’s food culture, with traditional food stalls downstairs, and a food hall upstairs.
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Florence leather (pass by)

The San Lorenzo Outdoor Leather Market is one of Florence’s liveliest open-air markets. Wander among colorful stalls selling Italian leather goods, scarves, and souvenirs while enjoying the vibrant energy of the historic district.
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Piazza del Mercato Centrale

Meet Marco, a market legend selling Tuscan cheeses and cured meats for 40 years. Discover his famous pecorino window with 46 varieties and taste local favorites. Don’t be surprised if truffle cheese follows you home!
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20 minutes • Admission Ticket Free

Mercato Centrale

The Le Lame stand, inside the Central Market, is run by the same family for generations, and it brings daily treasures from the Tuscan hills, including olive oils, vinegars, wines, liqueurs, and traditional flavours. Try a variety of this organic products!
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25 minutes • Admission Ticket Free

Mercato Centrale

To feel the true Florentine spirit, stop at Bar del Mercato, where vendors gather for coffee, wine, and gossip. Mingle with locals and enjoy one of Florence’s best coffees.
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20 minutes • Admission Ticket Free

Piazza del Mercato Centrale

Discover true Florentine street food with the legendary Bambi family. Taste lampredotto made with a century-old recipe, and try Tuscan meatballs, all paired with a glass of Sangiovese wine for the full local experience.
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25 minutes • Admission Ticket Free

Mercato Centrale

Stop by this shop that used to sell only balsamic vinegar, oil, and pasta, now serving genuine Tuscan cooking (takeaway only). NOTE: This kitchen cooks with only genuine, seasonal ingredients, so the dish changes throughout the year rather than following a set menu.
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5 minutes • Admission Ticket Free

Via Sant'Antonino

Step into this historic wine shop, run by three generations of sommeliers since 1944. Browse 2,500 labels and enjoy two wines from the family’s own farm, paired with a main course brought from the Market.
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25 minutes • Admission Ticket Free

Via Faenza

Learn how to spot real artisanal gelato at this gelateria, discovering the importance of color, texture, and temperature. Taste two flavors, including their signature creations.
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15 minutes • Admission Ticket Free

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Additional Info

  • Confirmation is instant and will be received at time of booking
  • Wheelchair accessible
  • Transportation options are wheelchair accessible
  • Suitable for all physical fitness levels
  • Infants and small children can ride in a pram or stroller
  • This activity requires a minimum of 2 guests. Should this not be met, we will contact you directly to help you get rescheduled or reimbursed.

Frequently Asked Questions

(6)

Q: What is the cancellation policy for the Florence Central Market Food & Wine Tour with Eating Europe?

A: You can cancel up to 24 hours in advance of the tour for a full refund. For a full refund, you must cancel at least 24 hours before the tour start time.If you cancel less than 24 hours before the tour start time, the amount you paid will not be refunded.Any changes made less than 24 hours before the tour start time will not be accepted.Cut-off times are based on the tour local time (CEST).This tour requires a minimum number of travelers. If it’s canceled because the minimum isn’t met, you’ll be offered a different date/experience or a full refund. Read more Apr 2025

Cancellation Policy

You can cancel up to 24 hours in advance of the tour for a full refund.

Still have questions?

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Activity code: C-88117P5

Traveler Photos

Reviews

4.98
265 reviews

Average 4.98 out of 5 stars based on 265 traveler reviews collected by Cool Destinations and partner sites such as Trustpilot, Viator, and TripAdvisor

5 stars
261
4 stars
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3 stars
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On average, this is booked 30 (0) days in advance.

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What's Included

Activity name

  • Taste the best delicacies like truffle olive oil, truffle cheese, balsamic vinegar and Tuscan wines
  • Meet the local families who help keep Tuscan culinary traditions alive
  • ‘Food & the City’ Insider Tips
  • Explore the San Lorenzo market: 9 food tastings and 6 drink, including local wines
  • Unearth the Medici Family legacy, learning about their profound influence
  • Local English-speaking guide
  • Hotel pick-up and drop-off
  • Extra drinks
  • Gratuities / Tips for the guide

Additional Info

Activity name

  • Confirmation is instant and will be received at time of booking
  • Wheelchair accessible
  • Transportation options are wheelchair accessible
  • Service animals allowed
  • Public transportation options are available nearby
  • Have dietary requirements? Simply email us or add a note at booking, and we’ll do our best to accommodate vegetarians, gluten-free guests or other dietary needs where we can. For guest safety, this experience isn’t suitable for those with severe or life-threatening food allergies to ingredients found on the tour, and the company cannot take responsibility for any food allergies or intolerances.
  • Suitable for all physical fitness levels
  • Infants and small children can ride in a pram or stroller
  • This activity requires a minimum of 2 guests. Should this not be met, we will contact you directly to help you get rescheduled or reimbursed.
  • Children under 4 years old do not need a ticket and can join the tour for free. However, food is not included. Paid tickets with food included are available for ages 4 and up.
  • Please note that the tastings mentioned are a selection of the delicious foods we often feature. Both offerings and tour stops may vary by day or season, but you're sure to enjoy a delightful array of local flavors!
  • This tour/activity will have a maximum of 8 travelers
  • Operated by a business

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Free Cancellation

100% refund
No refund

You can cancel up to 24 hours in advance of the tour for a full refund.

  • For a full refund, you must cancel at least 24 hours before the tour start time.
  • If you cancel less than 24 hours before the tour start time, the amount you paid will not be refunded.
  • Any changes made less than 24 hours before the tour start time will not be accepted.
  • Cut-off times are based on the tour local time (CEST).
  • This tour requires a minimum number of travelers. If it’s canceled because the minimum isn’t met, you’ll be offered a different date/experience or a full refund.

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  • Cool Rewards is a loyalty program operated by Cool Destinations. Rewards may be earned by any eligible person holding a Cool Destinations account, subject to the Cool Destinations customer Terms of Use.

Earning rewards

  • Rewards can be earned by making bookings on the Cool Destinations website. You will be able to see the value of the rewards you can earn during the booking process.
  • Earned rewards will be issued in a pending state and will move to a confirmed state 24 hours after the start time of the experience.
  • Earned rewards will be available to redeem once they are no longer in a pending state.
  • For bookings that are moved to a different travel date, the rewards will be redeemable after the amended travel date.
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